Pricing


Choose the tool you need today. Add Nala when the season gets heavy. Cull Me uP and Cull Me uP Pro are perpetual purchases. Nala Assist will be an optional subscription inside Pro because its intelligence will keep evolving.

The launch products

Two tools, two perpetual purchases.

Cull Me uP

Best for: RAW selection anywhere.

Choose it if you want to Pick / Reject, rate and color-label RAW files without a catalog.

Cull Me uP Pro

Best for: serious post-shoot sessions.

Choose it if you want comparison, ingest, metadata, export and Pro Insights.

Offer Devices Includes Pricing model
Cull Me uP iPhone · iPad · Mac
Universal Purchase
Pick/Reject · Stars · Color Labels · Sort Me uP · metadata your editing workflow can read Perpetual purchase
Reduced launch price
Cull Me uP Pro iPad · Mac
Universal Purchase
Everything in Cull Me uP + ingest, sessions, Quick Compare, sync zoom, full metadata, export, Pro Insights Perpetual purchase
Reduced launch price

What's next Nala Assist

A planned optional add-on for high-volume Pro workflows.

Offer Devices Includes Pricing model
Nala Assist
Planned add-on
Inside Pro
iPad · Mac
Planned: smart grouping by moment, gear, burst candidates, near-duplicates, smart folders Planned optional subscription
Pricing announced closer to release

Planned pricing, subject to launch timing and feature scope. Nala will be designed to be activated when you need it most — and paused when you do not. Pro remains yours either way.

Why two ownership models

Own the tools. Activate Nala when volume gets heavy.

Cull Me uP and Cull Me uP Pro are perpetual purchases. Nala Assist will be an optional subscription because it includes evolving intelligence, new grouping logic, and future AI-assisted workflows.

The Light Table is yours. The Pro workflow is yours. The evolving assistance is optional.

Perpetual purchases

Cull Me uP and Pro are bought once. Your purchased tools remain yours, with perpetual use on the last compatible OS version.

Universal Purchase

Buy Cull Me uP once and get iPhone, iPad and Mac. Pro is universal across iPad and Mac.

No retroactive paywalls

The features you bought will not be moved behind a future subscription paywall.

Simple Light Table always available

Even if you never upgrade to Pro, the core Light Table keeps working.

Final launch prices, trial and refund details will be confirmed before launch. Purchases handled through Apple's App Store. Major upgrades follow the published upgrade policy.

Read the four charters →

Beta testers get early adopter pricing.

Join the private beta before launch to lock in early adopter pricing on your first purchase of Cull Me uP and Cull Me uP Pro.

Apply to the private beta